How to sell on eBay and Etsy - simple steps to success

Among the services offered by Bizi Marketing Solutions is sales through various Internet Shop platforms. This mostly includes such platforms like eBay and ETSY. Clients for this service are mostly found among individuals or small groups of entrepreneurs who have a unique product (or products) and are interested in starting selling them overseas.
Just a few examples: ceramics, sculpture, paintings, hand made jewelry, innovative water filtering device, etc.
Almost everything can be sold on eBay (the list of items prohibited for sales on eBay may be found here);  while Etsy is a platform for selling only handmade goods.
Here I would like to explain the process of managing and carrying out this kind of sales.

1. Problem: there are thousands of products (and sometimes services) being sold on eBay and Etsy. Of course, there is no guarantee that a visitor, looking for the kind of product you are selling will even notice your product among the thousands of others. 
• Solution: design and optimize sales pages in a way that will allow eBay or Etsy's search engines to easily find them and drive quality traffic (i.e. users that look specifically for this product) to them.
2. Problem: even if your sales page is optimized, there still exists huge competition. Besides that, people are often just surfing the products without any intention to buy. I.e. - this is NOT a quality traffic. Therefore, there is a need to drive quality traffic to your sales pages (or your shop on eBay or Etsy).
• Solution: In order to drive quality traffic you need to "filter" it. But first of all, you need to get this traffic somehow. You need to let the world know that you have those unique products that people are looking for. That's why you need to build (if you still don't have one) a good website, optimize and promote it. In this case people will find your website, where only you are presented (no direct competition). They will see your products, learn about them, learn to like and appreciate them. From this site you can easily drive traffic to your eBay or Etsy sales pages. Those visitors will already know your product and will go to eBay or Etsy with an intention to buy it.

So, the general scheme is as follows:
We optimize your website, drive traffic to it from various sources (blogs, indexes, directories, forums, search engines, promote it on social media). As a result, quality traffic is driven from your site directly into your eBay or Etsy shop (or to specific sales pages). These people come with an intent to buy, they already know what they are looking for and the probability of them purchasing your products is very high.

The conclusion is: it's possible to develop a profitable sales channel on eBay, Etsy and the like. To maximize the probability of success you need:

• to have a functional website
• to optimize and promote it
• to drive quality traffic from your website to your eBay or Etsy shop (or sales pages)

We, at Bizi Marketing Solutions, offering the set of services that will bring you to success in your overseas sales project. If you have a unique product and would like to start effectively selling it overseas, you're more than welcome to contact us at info@bizi-marketing.co.il